Dance studio SEO and paid ads, set out as two services

A studio can hire us for search work, for paid ads, or for both, and each is its own monthly plan. Search work writes the class landing pages, tidies the Maps listing and, on the larger plans, builds the website. Paid ads put a registration date or a new adult class in front of parents and adults while they are looking.

Both are marketing and nothing else. How classes run, what is said about teachers and which ads are approved remain the studio owner's calls, and no page or ad goes live until the owner has read it. The pages speak to parents and adults looking for a place to dance, and the ads do the same.

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The class page plan and the ad plan, as they stand for studios

Each panel shows what the plan covers and where its cards and prices are kept.

Class pages

Organic Growth

Parents and adults key in a class style, a town and a phrase like near me. Each style the studio teaches gets its own landing page, the Maps listing gets tidied, and Strategic Content Assets take up the questions people put to the front desk before booking.

Seats in the house begin at $495 a month Our smallest search plan leans on 25 landing pages. Its card waits among the prices, and a note to us opens the discussion.

Browse the studio SEO page Open the search plan cards

On this plan's call sheet

One landing page for each class style on your timetable
Pages for the towns your dancers travel in from
A Google Business Profile that matches the front door and the hours
Strategic Content Assets on the questions people raise before a first class
A short written fact sheet for AI assistants to quote
A report at each month's close that pairs calls and form notes with the pages that went live

Ad spotlight

Paid Ads

Registration opening, a new adult class joining the timetable, a showcase coming up: each can get ads that land on its own page. We plan the keywords, write the copy, wire up call and form counting and report what arrived, a platform at a time.

The spotlight starts at $895 a month That sum covers one ad platform's work. The click charges are a different line, settled between your card and the platform.

Walk through the ads work Open the ad plan cards

On this plan's call sheet

Ads on Google, Bing or Meta, taken on in sequence
Keyword lists built from how families and adults really search for classes
Ad copy written for adults and parents only
A landing page picked for each ad group
Negative keywords that keep out costume shoppers, job seekers and unrelated dance searches
One sheet each month pairing the spend with the calls and form notes it brought

Which one comes first

Choosing between class pages and ads when the timetable is already full

If the website has no page for a class style, ads would only send people to the home page, so in our planning the class pages go first. If the pages exist and registration opens soon, ads can take the lead. The studio owner picks, and the calendar suggests.

Four search plans sit behind the dance studio SEO page, and three ad plans sit behind paid ads management for studios. Search starts from $495 monthly, and the ads side starts from $895 monthly for one platform, with click charges kept apart on the platform's own bill. Studios without a site they like can read about building the studio website on the larger search plans.

Whichever service starts first, the month follows a plain rhythm. We look at the class timetable and the coming dates, choose the pages or ads that fit, draft the text and send it to the owner. Approved pieces go live one by one, and the month ends with a short sheet that sets the work done beside the calls and form messages that came in. The front desk stays in charge of what is on the timetable, and we follow it.

Ads are added one platform at a time: a studio might begin on Google Ads and bring in Meta Ads (Facebook and Instagram) or Bing Ads (Microsoft Advertising) later, once the first account is settled.

Hiring questions studio directors bring to the front desk

Can a studio take only one of the two services?

Yes. Class page work and ad management are priced and run separately, so taking one never obliges a studio to take the other. Take the class pages now and the ads at the next registration window, or the reverse.

Does the website need replacing before pages can go up?

Not on Silver, whose pages are written to sit beside the website already running. A studio website, built and hosted by us and edited when a class changes, comes with Gold and Platinum.

Which ad platform opens the account?

You choose the first one. Meta Ads (Facebook and Instagram), Google Ads and Bing Ads (Microsoft Advertising) are each a candidate, and a second and a third come on when the owner asks.

Pick the service that matches your next registration window

Write to us about the pages or ads you want first, and choose a day for the CEO to ring if talking is easier.

Which classes deserve the first pages?

Name the class styles you most want asked about, the towns your parents and adult dancers travel from, and the local places that send people over. Leave out every dancer's name and every detail about anyone's lessons.

Places, please: your class pages go up next

Name the class styles and towns that matter most, and we will line up the pages, the listing and the ads in whatever order fits your timetable.

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