Dance studio website design built around the class timetable
Website design for a dance studio starts with the sheet pinned beside the front desk, the one with a slot for every class. We turn that sheet into a site where each slot has a page of its own, written for parents and adult dancers and laid out so search engines can read the whole timetable.
Each page gets a mark on the floor: a set place in the site, checked before the next page goes up. Where the website sits inside a plan is covered on the dance studio SEO page; this page covers what gets built.
From pinned sheet to site map
Every slot on the timetable becomes a page on the site
A visitor who types dance classes near me
is looking for a class style, a time and a town. A site with one page for everything makes the visitor hunt. Splitting the timetable into class style pages, an adult beginners page, a couples and wedding lessons page, a rehearsal room page and a page for each town the studio draws from lets every search land on a page written to answer it.
We build the pages light, so they open cleanly on a phone. The Maps listing that mirrors the front door is part of local SEO for dance studios. The Strategic Content Assets on the dance studio content marketing page supply words for each page.
On the Gold and Platinum Organic Growth plans the website is part of the plan, and we handle the hosting and the edits when a class changes. Silver is for a studio that already has a site and wants the search work around it.
Four parts of a studio site we build
- Class styles
A page for ballet, jazz, tap, hip hop and the rest
Website design gives each style on the timetable an address of its own, so a search for hip hop dance classes lands on a hip hop page.
- Adults
Adult beginners and couples
One page for adult beginner classes and one for couples and wedding lessons, each worded for the adult who is reading it.
- Rooms
Rehearsal room rental
If the studio rents rooms, a page shows the rooms the owner wants listed and points to the contact page for a request.
- Towns
Town pages for the places dancers come from
Town pages name the places the studio draws from and link to the class styles for each.
What lives where on a studio site
| Part of the studio website | What the owner supplies for it | When a class changes |
|---|---|---|
| Class style pages | Style names, the slots on the timetable, how enrollment works | The page is rewritten from the new timetable |
| Adult beginners page | Which styles are open to adult beginners and where they sit | The wording moves when the adult slots move |
| Couples and wedding lessons | The styles offered to couples and how to ask | Updated when the couples offering is changed |
| Rehearsal rooms | Which rooms are listed and what they are open for | Edited when a room is added or withdrawn |
| Contact page | The studio address and front desk hours, as the owner words them | Edited when the hours change |
How the site goes up, one phrase of the routine at a time
Draw the floor plan of the site
We map the pages from the timetable: a page per class style, the adult and couples pages, the rooms, the towns.
Write from the owner's notes
Copy is written for parents and adult dancers, one page at a time. The owner approves each page, and the studio decides what is said about its teachers.
Look at each page on a phone
Each page of the website design is opened on a phone screen and checked before the next one starts.
Put it live and keep it current
On Gold and Platinum we handle hosting and edits. When the timetable changes, the owner tells us and the affected pages are rewritten.
What the owner sends before the build begins
- The class styles the studio runs, named the way the studio names them
- The timetable as it is pinned at the front desk
- The towns the studio draws from
- A yes or a no on rehearsal room rental
- Front desk hours, stated by the owner
- The words the studio wants used about its teachers, or a decision to say nothing
- Whoever gives the final word on each page before launch
A message through the contact page is enough to start; we ask for the rest as we reach each page.
Three beliefs about a studio website
Overheard in the wingsOne long page can cover every class.
What the rehearsal notes sayEach class style, the adult beginners and the couples lessons answer a different search.
Overheard in the wingsA website is finished the day it goes live.
What the rehearsal notes sayThe timetable changes by term and by season, and the site follows it.
Overheard in the wingsHosting and edits are a separate problem for the studio.
What the rehearsal notes sayOn Gold and Platinum we handle hosting and edits, so a change to a class is a message rather than a project.
What owners ask before a studio website is built
Does every plan include website design?
Who writes the words on the class pages?
What does the contact page do?
What happens when a class is added or dropped?
Can the site cover a rehearsal room the studio rents out?
Describe the sheet at your front desk
Tell us about the classes and towns you serve in a message, and we will talk through the page set. Choosing a half-hour on the contact page has the CEO ring you then.
Which classes deserve the first pages?
Name the class styles you most want asked about, the towns your parents and adult dancers travel from, and the local places that send people over. Leave out every dancer's name and every detail about anyone's lessons.
Places, please: your class pages go up next
Name the class styles and towns that matter most, and we will line up the pages, the listing and the ads in whatever order fits your timetable.
The curtain above is artwork and promises no turnout.