About Dance Studio SEO and the marketing we sell to studios
Dance Studio SEO works on one thing for one kind of customer: marketing for dance studios. We write landing pages, manage Maps listings, run ads and, on larger plans, build a studio website. The floor, the timetable and the teachers belong to the studio.
This page lays out the lines of the work in general terms, so an owner can see where our job ends and theirs begins.
What an agency does while the studio runs the day
A studio owner moves between the front desk, the class timetable, the rehearsal rooms and the inbox. Marketing slides to the bottom of that list, and that is the slot we take over. We plan the pages, write the drafts, set up the ads and send the owner the text to approve.
Nothing goes live unchecked. The owner reads each statement, each ad and each reply, and our drafts wait for that approval. You can see how the sequence fits together in the dance studio marketing plan, or start with the class page work.
Four stretches of work a studio can hand across the desk
- Pages
Landing pages for each class style
Written one at a time from the timetable, with towns that send dancers added as the plan moves along.
- Maps
A Google Business Profile in step with the door
Name, hours wording, service area and class list kept the same everywhere the studio appears.
- Ads
Ads aimed at parents and adults
Meta Ads (Facebook and Instagram), Google Ads or Bing Ads (Microsoft Advertising), opened one platform at a time.
- Website
A studio site that carries the timetable
Built, hosted and edited by us on Gold and Platinum, so a changed class is a changed page.
How a conversation with the CEO begins
The contact page has a short form and an optional call picker. A visitor who picks a weekday and a half hour gets a call from the CEO at that time. Whether or not a call is booked, a person reads each message that arrives through the form.
Fees are posted on the dance studio SEO pricing page, so a studio director can read the monthly numbers before writing in.
What the studio owner keeps hold of
- The approval of every statement on a page or in an ad
- The wording of anything said about teachers
- Each ad account and the card that pays the platform
- The hours wording and the class list shown to searchers
- The replies posted under a public review
- The choice of which class style or town gets a page first
Every ad and landing page we write is aimed at parents and adults.
Questions about the agency itself
Does the agency run a studio or teach classes?
No. We write pages, manage listings and run ads. The classes, the rooms and the staff are the studio's.
Where does the agency work?
Wherever a studio has a class timetable and a website to point at. Pages are written for the towns the owner says send dancers.
Does the agency name studios or companies on the pages it writes?
No. Pages carry the studio's own details as the owner supplies them, and we leave other studios, schools and brands out.
Is a contract part of working together?
No contract is involved. Plans run month by month, and the studio can step off whenever it likes.
Start with the timetable on your wall
A short note about your class styles is a good first message, and a call slot with the CEO is there if you prefer to talk.
Which classes deserve the first pages?
Name the class styles you most want asked about, the towns your parents and adult dancers travel from, and the local places that send people over. Leave out every dancer's name and every detail about anyone's lessons.
Places, please: your class pages go up next
Name the class styles and towns that matter most, and we will line up the pages, the listing and the ads in whatever order fits your timetable.
The curtain above is artwork and promises no turnout.